EDGE digital marketing package: what counts and what never does

An SME can receive up to 50% of a pre-approved digital marketing package, on a cost cap of S$10,000, so at most S$5,000. A non-SME can receive up to 30%, at most S$3,000 (Digital Marketing activity page, checked 28 October 2026). Ad spend never counts toward it.

This is the activity that replaced the PSG digital marketing packages. The cap is lower than many vendor pages imply, and the rate is 50%, not 70%.

The activity in figures

• Support: Up to 50% for SMEs (S$5,000), up to 30% for non-SMEs (S$3,000)
• Cost cap: S$10,000
• Supported costs: Software costs, capped at 12 months, within the IMDA package
• Not supported (ESG page): GST, maintenance
• Extra eligibility: Not a home-based business
• Outcome: 1 week
• Completion: Within 18 months of approval
• Vendor: IMDA SMEs Go Digital pre-approved

All figures are upper limits. Only your Letter of Offer confirms your support.

What never counts

The Enterprise Singapore page lists only GST and maintenance as non-supported. The longer list sits in IMDA's guide for vendors offering digital marketing packages (IMDA pre-approval guide, checked 28 October 2026). It excludes:

• Ad spend. Pay-per-click, ad buys on online or offline platforms, and buying likes.
• Ad management fees. The management fee on an ad buy.
• Influencer fees.
• Outbound marketing. Outsourced telemarketing, email subscriptions and bought marketing databases.
• Hosting. Third-party website hosting, maintenance and SSL.
• Hardware, such as livestreaming equipment.
• Third-party training courses.

IMDA is explicit that advertising can be part of the package, but its cost "shall be borne by SME". If a vendor quotes a package where the media budget appears to be co-funded, ask them to show you which line the grant covers.

What a package has to contain

IMDA expects a pre-approved package to cover a needs analysis, a strategy, at least two campaigns, the digital assets for them, and a performance review with handover. In other words, a short, defined engagement with a start and end, not an open-ended retainer.

The caps above the activity

All Automation and Digitalisation projects combined count toward S$30,000 a year, inside the S$100,000 a year company cap, both resetting on 1 April (EDGE FAQ). Selected single-function solutions are limited to one application per UEN, and the activity page requires that you have not applied for support for this solution before.

Reading a vendor's quotation

A pre-approved package quotation should let you see three things on one page: the package price that the grant applies to, any advertising budget shown separately as your own cost, and the deliverables you will need at claim. If the media budget is blended into the package price, or the quotation is dated and signed before you apply, ask for it to be reissued. A signed quotation with a deposit paid makes the application retrospective.

Who can apply

Your company must be registered and operating in Singapore, be at least 30% owned by Singaporeans or Singapore PRs (by ultimate individual ownership), not be home-based, and must not have signed, paid or started anything with the vendor before you submit.

You apply yourself on the Business Grants Portal with your company's Corppass. Enterprise Singapore states that third-party companies may not apply for or manage the grant on your behalf, so a marketing agency cannot submit it for you.

What the package leaves out

A two-campaign package rarely touches the systems that decide whether marketing pays back: conversion tracking you can trust, a CRM that receives the leads, attribution that finance accepts, and automation that follows up. Those are implementation work, not campaign work, and they sit outside this activity.

Where Admiral fits

We are not a campaign agency and we do not sell digital marketing packages. We plan and build the martech behind campaigns: tracking, data, CRM and automation. If you take a digital marketing package from a pre-approved vendor, our work is separate, scoped and paid for on its own. A grant never changes our price, and our Blueprint (from S$8,000) and managed growth services are never part of an application or claim.

If your company does not meet the 30% rule, or you need tracking fixed before next month's spend, funding it yourself is faster. A Sandbox, from S$3,500, starts without a grant timeline.

About this page

Admiral Systems is not associated with Enterprise Singapore or IMDA. Figures checked 28 October 2026; the linked official pages and your Letter of Offer always take precedence.

Next step

Check in 60 seconds which EDGE activity your marketing plan fits, and whether you are eligible. Start the EDGE fit check.