Who we are

Operators who ship.

We ran growth and data teams before we built them for other people. That is the whole difference: we have been the person who inherits the system, so we build the one we would have wanted to inherit.

Meet the bench

THE DIFFERENCE

Not an agency. An operating team you can hire by the rung.

An agency sells you a relationship. We sell you a system, and then we leave it with you.

Sandbox

A one-week paid proof on a single problem, so you can see the result before committing. Credits in full towards a Blueprint.

Blueprint

A paid diagnosis that ends with a costed plan. Ideal when you know something is wrong, but not yet what to fix.

Build

We build your growth engine end to end, in phases, and you own it on completion. Best once the diagnosis is done and the plan is agreed.

Run

Ongoing senior support that operates and improves your growth engine each month. Best taken straight after a Build.

The bench

No juniors learning on your account.

The people you meet at scoping are the people who do the work. There is no second team behind a curtain.

Leadership

Daz, Founder

Daz

Founder


Sets the strategy and commercial direction, and is the last pair of eyes on everything we ship.

Rina, Chief of Staff

Rina

Chief of Staff


Drives people and culture, and keeps a distributed team moving as one.

Davis, Lead Solution Architect

Davis

Lead Solution Architect


Designs the solution before a line is built, and signs off every gate after.

Rohan, Accounts & Commercial Lead

Rohan

Accounts & Commercial Lead


Owns the client relationship from the first call to the final handover.

Weili, Delivery and Projects Lead

Weili

Delivery and Projects Lead


Runs every live engagement end to end, so promised dates are real dates.

Sean, Creatives Lead

Sean

Creatives Lead


Leads creative across everything we ship, from brand to product surface.

Shafiq, Learning and Development Lead

Shafiq

Learning and Development Lead


A veteran engineer who makes the whole team better at their jobs.

Valentin, Lead, Sprklabs

Valentin

Lead, Sprklabs


Leads our sister brand Sprklabs, extending the team’s reach into Europe.

Operators

Luthfi, Data and Systems

Luthfi

Data and Systems


Builds the data backbone: content systems, analytics and tracking.

Haykal, Growth and Demand

Haykal

Growth and Demand


Runs outreach, inbound and automation to keep the pipeline honest and full.

Elfajri, Engineering

Elfajri

Engineering


Ships the front-end builds that turn designs into working pages.

Tiara, Product Designer

Tiara

Product Designer


Sharpens the design system and the detail on every screen.

Mona, Digital Designer

Mona

Digital Designer


Designs across brand, web and visual creative with range and polish.

Advisors

Simon Cholmeley, Sales and commercials

Simon

Sales and commercials


Keeps our commercial thinking sharp and our deals well built.

Alex Oakden, Partnerships

Alex

Partnerships


Guides how we choose, build and grow our partner ecosystem.

Joshua Tong, Legal

Joshua

Legal


Counsel on the agreements and structures behind the work.

Andrew Marchen, Technology

Andrew

Technology


A senior technology sounding board for architecture and platform bets.

Snapshots of our humble journey

Building alongside our stakeholders since 2020

The Admiral team working alongside founders and GTM leaders

Sweating with founders

and GTM leaders to bring their vision to life

Partnering with the best

Tech leaders and us

Celebrating a client win

Celebrating wins with our clients

With the teams who own the result.

Mentoring young innovators across Southeast Asia

Enabling younglings

In hopes of uplifting Southeast Asia’s future innovators

A joint regional event with industry partners

Joint regional events

With our lovely industry partners

Paving the way for the region’s future

Paving the way

For our future in the region

The cheapest way to find out if we’re any good.

One week, one working system, S$3,500.