EDGE for e-commerce and generative AI content tools

EDGE supports three e-commerce and content tools as single-function digital solutions: an online shop (B2C), multichannel e-commerce software, and generative AI marketing and sales content generation. Each has a S$5,000 cost cap, so at most S$2,500 for an SME and S$1,500 for a non-SME, with a one-week outcome (Enterprise Singapore activity pages, checked 28 October 2026).

These are licences for pre-approved tools. They do not fund a store build, a platform migration or the integration that makes the tool useful.

The three activities

• E-Commerce – Online Shop (B2C): What Enterprise Singapore says it is for: E-commerce platforms with integrated secure payments for direct online sales; Support (SME / non-SME): Up to 50% (S$2,500) / 30% (S$1,500); Cost cap: S$5,000; Outcome: 1 week
• Multichannel E-commerce Software: What Enterprise Singapore says it is for: One platform managing several online channels, orders and stock; Support (SME / non-SME): Up to 50% (S$2,500) / 30% (S$1,500); Cost cap: S$5,000; Outcome: 1 week
• GenAI Marketing and Sales Content Generation: What Enterprise Singapore says it is for: AI tools for tailored marketing content and campaign insight; Support (SME / non-SME): Up to 50% (S$2,500) / 30% (S$1,500); Cost cap: S$5,000; Outcome: 1 week

On all three, the supported cost is software, capped at 12 months; GST and maintenance are not supported; the project must be finished within 18 months of approval; and the tool must be used in Singapore. The deliverable at claim is a photo of the deployed software and its unique identifier, such as a licence number or user ID.

Support levels are maximums. Your Letter of Offer is the only confirmation.

The caps above the three

All Automation and Digitalisation projects combined share a S$30,000 a year sub-cap inside the S$100,000 a year company cap, resetting on 1 April. Selected single-function solutions are limited to one application per UEN (EDGE FAQ). If you use EDGE for a CRM and a loyalty tool as well, the shop and the GenAI tool draw on the same S$30,000.

What sits outside the cap

A shop or a content tool on its own rarely changes revenue. The work that does is usually outside the activity:

• Catalogue and data. Product data structure, pricing rules, stock sync with your back office.
• Integration. Orders into accounting and fulfilment; customers and purchases into the CRM; events into analytics.
• Lifecycle marketing. Abandoned-cart, post-purchase and win-back flows in a marketing automation tool.
• Measurement. Conversion tracking and attribution that match what finance sees.
• Content governance for GenAI. Brand rules, approval steps and the product data the model draws on. A GenAI tool writes faster; it does not know your margins or your claims policy.

Enterprise Singapore's FAQ says integration and data migration costs follow the IMDA SMEs Go Digital package, and professional services "may be supported as part of the solution package where they are assessed to be meaningful". Work outside the package is outside the grant.

When the project is bigger

If you are replacing commerce, CRM and back-office systems together, look at Large-scale Digital Transformation. It requires measurable impact, modern technologies and integration across systems such as business, sales and procurement. It is up to 50% for SMEs; its cap and outcome time are not published, and fit is decided by the assessing officer.

Who can apply

Your company must be registered and operating in Singapore, be at least 30% owned by Singaporeans or Singapore PRs (by ultimate individual ownership), and must not have started work or paid any supplier before you submit. You must not have applied for support for the same solution before.

You apply yourself on the Business Grants Portal, with your company's Corppass. Enterprise Singapore does not allow vendors or other third parties to apply for or manage the grant on your behalf.

Where Admiral fits

We plan and build the systems that connect a shop or content tool to the rest of the business: data, CRM, automation and measurement. If you take a tool grant for the licence, our work is scoped and paid for separately. A grant never changes our price, and our Blueprint (from S$8,000) and managed growth services are never part of an application or claim.

If your company does not meet the 30% rule, or the store has to launch before a grant cycle would finish, self-funding is faster. A Sandbox, from S$3,500, proves one integration first.

About this page

Admiral Systems is not associated with Enterprise Singapore or IMDA. Figures were checked on 28 October 2026; the linked official pages always take precedence.

Next step

Find out in 60 seconds which of these activities your plan fits, and whether you qualify. Start the EDGE fit check.