What it funds
Software for a pre-approved GenAI customer engagement chatbot, 12 months, within a S$15,000 cost cap. Up to 50% for SMEs.
EDGE for a generative AI chatbot
EDGE supports a GenAI customer engagement chatbot from the official list, up to a fixed cost cap. The cap, the vendor rule, and what the chatbot needs from your data first.
EnterpriseSG
- Updated
- 1 October 2026
Grant overview
Make your next step a funded one.
Understand how this grant can help you build a stronger digital transformation strategy and where Admiral Systems can take the complexity out of the application.
Who it is for
Singapore companies at least 30% locally owned, buying from an IMDA pre-approved vendor, with nothing signed or paid yet.
How Admiral fits
We prepare the content, CRM link and lead routing a chatbot depends on. You apply yourself; our price is unchanged.
Structured grant facts
Grant details
Everything you need to decide whether EDGE is right for your business, in one place.
InstructionEDGE / EnterpriseSG · Reference guide
Who can apply?
Registered and operating in Singapore; at least 30% owned by Singaporeans or Singapore PRs (ultimate individual ownership); no work started or payment made before you submit; not previously applied for support for this solution; used in Singapore.
How to apply?
You need a quotation from an IMDA pre-approved chatbot vendor and a one-year cost-savings projection. Your own staff apply with your company's Corppass.
Choose a pre-approved chatbot
Find a GenAI chatbot solution on IMDA's SMEs Go Digital and get the vendor's quotation.
Confirm the package
Build the matching package on SMEs Go Digital and confirm it through Corppass for a reference ID.
Apply on BGP
Submit on the Business Grants Portal. The published outcome time is one week.
Deploy and claim
Put the chatbot live, pay in full, and claim with a photo of the software and its unique identifier.
Documents required
- Quotation from an IMDA pre-approved chatbot vendor
- SMEs Go Digital package reference ID
- One-year projection of cost savings
- Photo of deployed software and unique identifier (at claim)
- Proof of full payment (at claim)
Full guide
EDGE supports a pre-approved generative AI customer engagement chatbot up to a S$15,000 cost cap. An SME can receive up to 50%, at most S$7,500; a non-SME up to 30% (GenAI Customer Engagement Chatbot page, checked 28 October 2026). It is the largest cost cap among EDGE's marketing-related tools.
It is still a licence grant for a pre-approved product. The quality of the chatbot depends on work done before and around it.
The activity in figures
- What it is for: Automating customer enquiries, personalised recommendations, collecting feedback, and capturing and following up leads
- Support: Up to 50% for SMEs (S$7,500); up to 30% for non-SMEs
- Cost cap: S$15,000
- Supported costs: Software, capped at 12 months
- Not supported: GST, maintenance
- Outcome: 1 week
- Completion: Within 18 months of approval
- Vendor: IMDA SMEs Go Digital pre-approved
All support figures are maximums, and only your Letter of Offer confirms yours. A note for non-SMEs: the support is up to 30% of the cost, and the cost is capped at S$15,000. Check with your vendor and your Letter of Offer.
The vendor rule
This activity only covers a solution and vendor pre-approved on IMDA's SMEs Go Digital platform. You build the package there to match the vendor's quotation and confirm it through Corppass to get a package reference ID for your application. A chatbot built in-house, or by a developer who is not on the list, does not qualify for this activity. Selected single-function solutions are limited to one application per UEN, and you must not have applied for support for the same solution before (EDGE FAQ).
What a chatbot needs from your data first
Most chatbot disappointments trace back to one of these, not to the model.
- A source of truth it may quote. Product details, prices, policies and service answers in one maintained place. If your website and your sales team disagree, the chatbot will repeat whichever it was given.
- Clear limits. What it must never promise (prices, delivery dates, refunds, regulated claims) and when it must hand over to a person.
- A link to your CRM. Enterprise Singapore names capturing and following up leads as a purpose. That only works if a captured lead lands in the CRM with its source, its question and an owner.
- Lead routing and follow-up. Who gets the lead, how fast, and what happens if nobody responds.
- Consent and records. What personal data the chatbot collects, the notice it gives, and where conversations are stored, in line with the PDPA.
- A measure. Enquiries resolved without a person, leads created, and leads that became revenue.
Integration and data migration follow the IMDA package; Enterprise Singapore's FAQ says professional services "may be supported as part of the solution package where they are assessed to be meaningful". Anything outside the package is outside the grant.
The caps above the activity
The chatbot counts toward the S$30,000 a year digital sub-cap shared by all Automation and Digitalisation projects combined, inside the S$100,000 a year company cap. Both reset on 1 April.
Who can apply
Your company must be registered and operating in Singapore, be at least 30% owned by Singaporeans or Singapore PRs (by ultimate individual ownership), and must not have started work or paid any supplier before you submit. The chatbot must be used in Singapore.
Your own staff apply on the Business Grants Portal with your company's Corppass. Enterprise Singapore does not allow third parties, including the chatbot vendor, to apply for or manage the grant for you.
Where Admiral fits
We are not a chatbot vendor. We plan and build the data and systems around one: the content source, the CRM connection, lead routing and measurement. That work is scoped and paid for separately from any tool grant. A grant never changes our price, and our Blueprint (from S$8,000) and managed growth services are never part of an application or claim.
If your company does not meet the 30% rule, or you want to test a chatbot on real enquiries before committing, self-funding is faster. A Sandbox, from S$3,500, runs that test.
About this page
Admiral Systems is not associated with Enterprise Singapore or IMDA. Figures checked 28 October 2026; the official pages and your Letter of Offer always take precedence.
Next step
Check in 60 seconds whether a chatbot fits this activity and whether your company qualifies. Start the EDGE fit check.
Choose your next step
Application path
Go straight to the portal when your materials are ready, or let Admiral help you turn the opportunity into a clear, fundable plan.
Get Admiral’s helpReview your project with a grant specialistLearn more about this grantContinue to the grant portal
No commitment required. We’ll reply within one business day with the best next step.
Frequently Asked Questions
Here’s us unfolding the stories you’d be asking in your heads or over water cooler conversations with your peers.
The activity has a S$15,000 cost cap. Support is up to 50% for SMEs (S$7,500) and up to 30% for non-SMEs. Only your Letter of Offer confirms the amount.
Not under this activity. It supports pre-approved solutions from vendors listed on IMDA's SMEs Go Digital platform.
The supported cost is software, capped at 12 months. Professional services may be supported only within the IMDA package where assessed as meaningful.
