You know who you sell to. Now plan the website to reach them.

Turn your market and goals into a recommended website structure in minutes.

Keel gives you a practical starting structure for your website, with a plain reason for every page. It is a planning starting point, not a finished website.

An editable sitemap

The list of pages and how they sit under each other. Yours to change.

A content map for each page

Key sections, what each is for and the one action that matters.

An optional project brief

A short, shareable summary to make your first call more useful.


Market Lens gives Keel better context, but you can continue without it. No account needed.